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REGULAR MEETING - ZONING BOARD OF APPEALS
CITY OF NOVI
TUESDAY, SEPTEMBER 9, 2008

Proceedings had and testimony taken in the matters of the ZONING BOARD OF APPEALS, at City of Novi, 45175 West Ten Mile Road, Novi, Michigan, Tuesday, September 9, 2008.

BOARD MEMBERS
Justin Fischer, Chairperson
Mav Sanghvi, Vice-Chairperson
Gerald Bauer
Brian Burke
David Ghannam
Rickie Ibe
Linda Krieger
Timothy Shroyer

ALSO PRESENT:
Christian Fox, Community Development Liaison
Elizabeth Kudla, City Attorney
Alan Amolsch, Ordinance Enforcement
Charles Boulard, Building Official
Robin Working, ZBA Recording Secretary

REPORTED BY:
Mona L. Talton, Certified Shorthand Reporter.

1 Novi, Michigan

2 Tuesday, September 9, 2008

3 7:00 p.m.

4 - - - - - -

5

6 CHAIRPERSON FISCHER: All right, it's

7 7:01. I'd like to call to order the

8 September 9th, 2009, Zoning Board of Appeals

9 meeting.

10 Ms. Working, would you please call the

11 roll for us.

12 MS. WORKING: Member Bauer?

13 MR. BAUER: Present.

14 MS. WORKING: New Member Burke?

15 MEMBER BURKE: Here.

16 MS. WORKING: Nice to see you.

17 MEMBER BURKE: Nice to be seen.

18 MS. WORKING: Member Sanghvi?

19 VICE-CHAIRPERSON SANGHVI: Yes.

20 MS. WORKING: Welcome back, sir.

21 VICE-CHAIRPERSON SANGHVI: Thank you

22 so much.

23 MS. WORKING: Member Shroyer?

24 MEMBER SHROYER: Present.

 

5

1 MS. WORKING: Chairman Fischer?

2 CHAIRPERSON FISCHER: Present.

3 MS. WORKING: Member Ghannam?

4 MEMBER GHANNAM: Present.

5 MS. WORKING: Member Krieger?

6 MEMBER KRIEGER: Present.

7 MS. WORKING: Welcome back.

8 Member Ibe?

9 MEMBER IBE: Present.

10 MS. WORKING: All present, Mr. Chair.

11 CHAIRPERSON FISCHER: Excellent.

12 That's a good thing for a change.

13 Member Krieger, welcome back from your

14 vacation.

15 Member Sanghvi, welcome back from your

16 absence.

17 And, Mr. Burke, as our newest member,

18 why don't you go ahead and lead us in the

19 Pledge of Allegiance.

20 BOARD MEMBERS: I pledge allegiance to

21 the flag of the United States of America and

22 to the Republic for which it stands, one

23 nation under God indivisible with liberty

24 and justice for all.

 

6

1 CHAIRPERSON FISCHER: So, I would like

2 to mention that the rules of conduct and

3 procedure are in the back of the room for

4 anyone who would be interested. They can

5 also be found on the City of Novi's website.

6 A couple of things I would like to

7 point out. If everybody could please turn

8 off all cell phones and pagers. And we

9 usually restrict people to having

10 individuals speak for five minutes when they

11 are addressing the Board and those

12 representing a group will have 10 minutes to

13 address the Board.

14 The Zoning Board of Appeals is a

15 Hearing Board empowered by the City of Novi

16 Charter to hear appeals seeking variance

17 from the application of the Novi Zoning

18 Ordinance.

19 It takes a vote of at least four

20 members to approve a variance request and a

21 vote of the majority present to deny a

22 request. Tonight we do have a full Board,

23 so any decisions made will be final.

24 And we have an agenda before us. Are

 

7

1 there any changes by City Staff or the

2 Board?

3 MS. WORKING: Chairman Fischer, I

4 would like to bring to your attention in

5 your hearing file that case number three

6 under unfinished business, 08-045, has

7 submitted written request to be postponed

8 until the October agenda. They had mock

9 sign problems.

10 CHAIRPERSON FISCHER: Case number

11 08-045 will be tabled. Did you want to add

12 the dates under number three for other

13 matters for 2009? Or is that something we

14 will discuss at a later date?

15 MS. WORKING: Yes, please. We can add

16 under other matters, the discussion of the

17 2009 ZBA calendar hearing dates.

18 One more change for your agenda, sir.

19 Case number two under new business, 08-049.

20 The property is zoned R-A and is located

21 east of Beck Road and south of Eleven Mile

22 at 25300 Beck Road.

23 CHAIRPERSON FISCHER: Does that

24 present any noticing issues for us?

 

8

1 MS. WORKING: That's not a problem,

2 no.

3 CHAIRPERSON FISCHER: All right. And,

4 lastly, I would like to actually go ahead

5 and strike the approval of minutes from the

6 Agenda given that we were given August in

7 our packets tonight at the meeting, so we

8 will go ahead and look those over and we

9 will put August approval on the October

10 agenda.

11 So, we have an agenda before us. I

12 will entertain a motion to approve as

13 amended.

14 MEMBER BAUER: So moved.

15 VICE-CHAIRPERSON SANGHVI: Second.

16 CHAIRPERSON FISCHER: There is a

17 motion by Member Bauer and a second by

18 Member Sanghvi. All in favor say aye?

19 BOARD MEMBERS: Aye.

20 CHAIRPERSON FISCHER: Any opposed?

21 Seeing none, we will go with the agenda.

22 Given that, we will move to the public

23 remarks section of our agenda tonight. I

24 will ask for anyone to come forward if they

 

9

1 have any comments to make. All comments

2 related to a case on the agenda should be

3 held until that case is heard. However, if

4 anyone wishes to address the Board on a

5 matter or a case not on the agenda tonight,

6 please feel free to come forward at this

7 time.

8 Seeing none, we will close the public

9 remarks section of the meeting and move to

10 our first case under unfinished business.

11 Case number: 08-029, filed by

12 Amarjit Chawney of Villagewood Place

13 Condominiums located at Haggerty Road and

14 Kartar Lane. As the Board may remember, the

15 Board was asked to reconsider this at their

16 last meeting. Is the Petitioner here

17 tonight? If you will come forward.

18 The Petitioner is requesting one sign

19 variance for the continued placement of a

20 15-square feet real estate marketing sign

21 measuring 6 feet in height for Villagewood

22 Place. The property is zoned RM-1 and

23 located on Kartar Lane west of Haggerty

24 between Nine and Ten Mile Roads.

 

10

1 This sign was originally approved in

2 ZBA 04-092 for a year and then extended

3 until here we are today. So, if you want to

4 raise your hand and be sworn in by our Board

5 Secretary.

6 MEMBER KRIEGER: Do you swear or

7 affirm in case number: 08-029 to tell the

8 truth in this case?

9 MR. CHAWNEY: I do.

10 MEMBER KRIEGER: Thank you.

11 CHAIRPERSON FISCHER: If you will say

12 your name and address and then go ahead and

13 proceed with your case.

14 MR. CHAWNEY: Thank you. My name is

15 Amarjit Chawney. My address is 23965 Novi

16 Road, Suite 120, Novi, 48375.

17 CHAIRPERSON FISCHER: Go ahead.

18 MR. CHAWNEY: This is a development

19 that we have owned for over 20 something

20 years. We converted it into for sale

21 condominiums from rental about four years

22 ago. And obviously as you are much aware of

23 that the sales market is very, very

24 depressed and we have not been able to sell

 

11

1 many units except we sold like one-third of

2 the total and we need the sign to continue

3 with marketing efforts. Hopefully we will

4 be able to sell some more and get on with

5 it.

6 CHAIRPERSON FISCHER: Any further

7 comments?

8 THE WITNESS: No, sir, I don't have

9 any further comments.

10 CHAIRPERSON FISCHER: Okay. I will

11 ask the Secretary to read any correspondence

12 for us.

13 MEMBER KRIEGER: In case number

14 08-029, 860 notices were mailed. Zero

15 approvals. Three objections.

16 First one is, "I request that the

17 Zoning Board of Appeals deny the Applicant's

18 petition for a continued sign variance. The

19 Applicant needs to comply with the City of

20 Novi Code of Ordinances Section 28-63 the

21 temporary signs. It seems that requesting a

22 4th year for the sign is beyond any

23 definition of temporary.

24 Additionally, the sign is out of

 

12

1 compliance in that it is larger than

2 permitted. The Zoning Board has been more

3 than generous in granting the previous

4 variance petitions. It is time to comply.

5 Nancy Strakey (ph) on Rockledge.

6 The next one is, "I do not feel a

7 bigger sign will help his problem of selling

8 those condos. He has two things going

9 against him. One, the economy. Two, those

10 aren't nice places. Our entryway into

11 Lakewood is kept up and the sign cheapens

12 the area at the size it is already. We

13 don't want a 15-foot sign ruining the

14 landscape. No sign will help those places.

15 I have seen in them. They have a horrible

16 floor plan." Julie Huntley on Woolsey.

17 The last one is, "The Villagewood

18 Place Condominium sign variance request be

19 denial for the following reasons: This sign

20 was to be only a temporary sign. How long

21 is a temporary sign for? This sign has been

22 a temporary sign for about four years. The

23 sign is too big and stands out. Therefore,

24 it is a distraction for traffic on Haggerty

 

13

1 Road and it is a safety hazard.

2 Also, the sign should be removed

3 because the economic downturn of the state

4 rental or lease. The Petitioner was not

5 present at the June and July meeting and a

6 request for the sign was denied at the July

7 meeting." From Judy Yormin (ph) and on

8 Rockledge.

9 That's it.

10 CHAIRPERSON FISCHER: Thank you, Madam

11 Secretary.

12 Is there anyone in the audience who

13 wishes to make a comment on this case?

14 Seeing none, we will close the public

15 comments and ask the Building Department if

16 they have any comments?

17 MR. FOX: Mr. Chair, for clarification

18 purposes, the original sign was approved in

19 2004 for this project. It's since then

20 received three variances for extensions in

21 time. One in 2005, 2006 and 2007.

22 Also, of note, the sign that was

23 approved in 2007, had a small attachment on

24 the side that was not part of the approval.

 

14

1 The sign has since changed to a different

2 sign. It's the same size sign, but it's a

3 different look than it was before, also with

4 a slightly larger attachment across the

5 center of it. That's all.

6 CHAIRPERSON FISCHER: Thank you, Mr.

7 Fox.

8 I will go ahead and open it up for any

9 Board Member discussion or comments or

10 questions.

11 Member Bauer?

12 MEMBER BAUER: I would like to ask the

13 Applicant. Are you still renting out the

14 places that aren't sold?

15 MR. CHAWNEY: No, sir, I'm not.

16 MEMBER BAUER: How many do you have

17 sold?

18 MR. CHAWNEY: We have eight sold out

19 of 24.

20 MEMBER BAUER: You had six last year,

21 I believe?

22 MR. CHAWNEY: Yes, we sold two more

23 last year. We sold two more last year.

24 MEMBER BAUER: Thank you, sir.

 

15

1 CHAIRPERSON FISCHER: Member Shroyer?

2 MEMBER SHROYER: Thank you, Mr. Chair.

3 Mr. Chawney, how else are you advertising?

4 MR. CHAWNEY: We listed the units with

5 one of the local realtors, Roger Murray

6 (ph), a very nice young man. And he has put

7 on the MLS. He advertises regularly because

8 -- and then I personally sit in the model

9 during the weekends and I have a sign on the

10 entrance to the model saying for appointment

11 during the week call me. I have gone there

12 promptly. Because my office is right here

13 at 10 Mile and Novi Road anyway.

14 MEMBER SHROYER: Of the eight units

15 that have sold, do you have any idea as to

16 how many were brought in with the sign or

17 how many were brought in through the MLS?

18 MR. CHAWNEY: Most I would say 60 to

19 65 percent of the people walk in to see the

20 sign and come in, 60 to 65 percent. And we

21 had it on the internet also for about

22 three years on the website and we got couple

23 of people through there.

24 MEMBER SHROYER: Thank you. Mr.

 

16

1 Chair, and the Board, this has gone on a

2 long time, but we all know the economy is

3 extremely poor and everybody is having

4 difficulty. I don't have a problem with the

5 continuation of another year for the

6 signage, but I would like to see it brought

7 into compliance with the correct size that

8 we permit everywhere else in the City.

9 That's my current feeling. Thank you, Mr.

10 Chair.

11 CHAIRPERSON FISCHER: Thank you,

12 Member Shroyer. Member Bauer?

13 MEMBER BAUER: I also will follow the

14 last remarks that were made. Giving one

15 more year for the sign and have them bring

16 it up to the original where it should have

17 been without the, "Buy Now Prices Slashed."

18 CHAIRPERSON FISCHER: Thank you,

19 Member Bauer.

20 I would echo those sentiments as well.

21 I look at this sign and it's very large and

22 I look at a lot of verbiage that can be

23 taken off of the sign. The "Why rent when

24 you can have it all for less?" The "Prices

 

17

1 Slashed."

2 Alan, what's the size that they would

3 be allowed?

4 MR. AMOLSCH: Without a variance they

5 are allowed six square feet in area and five

6 feet in height.

7 CHAIRPERSON FISCHER: Six square feet

8 in area and five in height. I would echo

9 those sentiments and approve something of

10 that magnitude.

11 Other Board Members?

12 VICE-CHAIRPERSON SANGHVI: Yes, I have

13 no problem. One thing is we need to find

14 out what kind of verbiage will go on that

15 sign. And you can't change the verbiage

16 willy-nilly as you please. What is approved

17 only can be put on that sign. It has to be

18 clarified very loud and clear to everybody.

19 Thank you.

20 CHAIRPERSON FISCHER: Any comments,

21 Alan or Beth or Robin?

22 MS. WORKING: No.

23 MEMBER BAUER: Can we ask him what

24 size sign he wants to put up? Can you put

 

18

1 up a sign that will conform?

2 MR. CHAWNEY: Sir, what I am willing

3 and I will be happy to do is remove that

4 attachment that we put on. And if the sign

5 could stay the same size, I will be very

6 thankful the way it is. Because the sign is

7 I think four feet by six feet right now and

8 I have gotten a variance on that one last

9 time when I was here. But I will remove

10 that extra attachment that I put up. That I

11 will remove.

12 MEMBER BAUER: Alan, what's the size

13 of the sign now?

14 CHAIRPERSON FISCHER: I believe he

15 said it was 4 by 6, which would mean 24

16 square feet. Does that sound right, Alan?

17 MS. WORKING: Through the Chair,

18 Members of the Board, in case number:

19 04-092, the Petitioner was requesting a 15

20 square feet and 6 feet in height be

21 approved. And that was the motion in that

22 case, approval of that size sign. The

23 motion sheet is in your packet information.

24 MEMBER BAUER: It's not that big a

 

19

1 sign, so.

2 CHAIRPERSON FISCHER: Member Shroyer?

3 MEMBER SHROYER: I can make a motion,

4 but I would need assistance with the

5 verbiage if Member Sanghvi would care to

6 help with that perhaps. But my motion is

7 not for the continuation of the sign with

8 just the removal of the banner, it would be

9 for a sign that would bring it back into

10 compliance.

11 Does the Chair want me to go forward

12 with that?

13 CHAIRPERSON FISCHER: I don't see an

14 issue with that. I would support something

15 of that dimension. I am not one to often

16 dictate what verbiage we use.

17 MEMBER BAUER: We can't use it. We

18 can't do it.

19 CHAIRPERSON FISCHER: I would prefer

20 to leave it open for their interpretation.

21 MS. KUDLA: To the Chair, can I point

22 out something?

23 CHAIRPERSON FISCHER: You may.

24 MS. KUDLA: The request here is, the

 

20

1 variance specifically is for a size

2 increase. That was the original variance

3 granted. So, if you are seeking to not

4 grant a size increase, this would

5 technically be a denial. You would be

6 submitting a new sign application.

7 CHAIRPERSON FISCHER: Are we not

8 looking at the time frame?

9 MS. KUDLA: We're looking at the size.

10 CHAIRPERSON FISCHER: So, the time

11 frame is not an issue?

12 MS. KUDLA: The time frame is not the

13 requested variance.

14 CHAIRPERSON FISCHER: So, it's not out

15 of conformance?

16 MS. WORKING: The variance requested

17 is to extend or continue the existing sign

18 that was approved in 04-092 which was an

19 increase request. And then it was approved

20 again in '07.

21 CHAIRPERSON FISCHER: Agreed.

22 MS. WORKING: And it's before you

23 again today. So, he is asking you to

24 approve what is existing which is a

 

21

1 15-square foot 6-foot high sign. The

2 Ordinance allows for a 6-square foot sign

3 for a temporary sign of this nature to

4 advertise this type of property.

5 MS. KUDLA: So currently he is

6 permitted to have the sign, he just needs a

7 variance to keep the size that he has

8 requested.

9 MS. WORKING: And extend it for

10 another year.

11 CHAIRPERSON FISCHER: So, why can't we

12 agree to the year with a smaller size like

13 we often do?

14 MS. KUDLA: Well, the smaller size, if

15 you are going back to what's required by

16 Ordinance since the original request is for

17 a size increase, that would basically be a

18 denial of what was requested.

19 CHAIRPERSON FISCHER: Member Burke?

20 MEMBER BURKE: Question for staff,

21 this sign was approved in '06, '07. When he

22 added this banner, when was that?

23 Or perhaps the Applicant can tell me.

24 When did you add the banner?

 

22

1 MR. CHAWNEY: Oh, the banner on it?

2 MEMBER BURKE: Right.

3 MR. CHAWNEY: We added that I believe

4 earlier this year. And the reason that was

5 done was that our bank, our lender had

6 insisted that we put some more information,

7 like reduce the prices, and that was the

8 reason that was done. But as I said, I will

9 be happy to remove that. I have no problem.

10 MEMBER BURKE: Right. Because

11 technically then that sign became

12 non-compliant because he increased by some

13 small margin the square footage of the sign,

14 correct?

15 MS. KUDLA: Technically you could

16 approve the request to keep the variance,

17 but just removing the banner.

18 MEMBER BURKE: Right. Which goes back

19 to the original size of the sign that was

20 granted an extension in '07.

21 MS. KUDLA: Right.

22 MEMBER BURKE: That I would support.

23 CHAIRPERSON FISCHER: Is there a

24 motion on the table then?

 

23

1 MEMBER BURKE: Let me just ask. If I

2 were you I would rework that sign somehow

3 because it's just -- if you are trying to

4 get some fresh new approach out there, I

5 think you got to change up the sign. A

6 little less language. You just can't fit

7 all that stuff on 15-square feet and expect

8 somebody driving by at 50 miles an hour to

9 read it.

10 MR. CHAWNEY: You are absolutely

11 correct, number one. Number two, sometimes

12 we get driven by slogans and this and that.

13 I understand that too. The problem is, the

14 biggest thing that I put on my signs is the

15 telephone number more than anything else.

16 That's the biggest statement on the whole

17 thing. Nobody reads the sign anyway, but

18 they get attracted and they see the number.

19 Now, these signs are not cheap. They

20 cost quite a bit of money. The economy is

21 very rough and I am not doing anything else,

22 but I'm just putting the reality on the

23 surface here. Now, I have no control over

24 the economy, neither do you. It's what you

 

24

1 call a total thing that has happened to our

2 country. But I am trying to sell and this

3 sign has helped me a little bit. And even in

4 the paperwork we give out, we give them a

5 comparison of renting against buying. And

6 that was the reason we put the words "why

7 rent," on it. But I will remove that "prices

8 slashed" thing from it.

9 MEMBER BURKE: That's all. Thank you,

10 Mr. Chair.

11 CHAIRPERSON FISCHER: Thank you, Mr.

12 Burke.

13 So, where are we at?

14 MEMBER SHROYER: Well, that wipes out

15 my motion.

16 CHAIRPERSON FISCHER: That's true. I

17 still would have a very tough time

18 supporting a sign of this magnitude. We

19 have given this size for over four years and

20 that has led to about two sales per year. I

21 don't think that the size is obviously

22 helping. And I think that the important

23 information that would allow the Petitioner

24 to market this property can be done within

 

25

1 conformance of the size that's permitted by

2 Ordinance. So, that is my main concern with

3 approving this for another year. That would

4 be five years of this sign being out there.

5 That is a very long time to try to sell

6 24 units.

7 VICE-CHAIRPERSON SANGHVI: I have a

8 question for our attorney. Can we do this

9 in this two parts. In the first part we can

10 deny the current request? And in the second

11 part we approve the Ordinance sign with this

12 discussion and the discussion by the staff?

13 MS. KUDLA: Well, I think if you deny

14 the variance as requested, what you are

15 getting back to then is that he would be

16 having to submit a new application for a

17 sign that's meeting Ordinance standards at

18 that point. So, once you deny it --

19 VICE-CHAIRPERSON SANGHVI: The rest is

20 a moot point.

21 MS. KUDLA: Yeah.

22 VICE-CHAIRPERSON SANGHVI: So, we can

23 modify the size according to --

24 MS. KUDLA: Because he is asking for a

 

26

1 size increase, that's the main variance is

2 the size increase. It would be a denial.

3 CHAIRPERSON FISCHER: Because we were

4 looking to go into conformity. But if we

5 were going to go by 3 by 7 feet --

6 MS. KUDLA: Something bigger than

7 conformity.

8 CHAIRPERSON FISCHER: Bigger than

9 conformance, but less than this --

10 MS. KUDLA: Right --

11 CHAIRPERSON FISCHER: Then we would

12 still have the jurisdiction to do that?

13 MS. KUDLA: You could do that.

14 CHAIRPERSON FISCHER: Okay. But what

15 size would be appropriate?

16 MEMBER BAUER: To who?

17 CHAIRPERSON FISCHER: Is there a

18 smaller size that you can live with, sir?

19 As you can see, the Board is having some

20 difficulty approving something of this

21 magnitude.

22 MR. CHAWNEY: Let me be very, very

23 frank. This is a project that I have had

24 since 1984, and I have been paying an

 

27

1 average of about $20,000 a year in real

2 estate taxes to the City of Novi. I have

3 been a good member. I have been a good

4 citizen. I have paid my taxes, and I am

5 simply trying to conduct a business. Now,

6 if the sign helps or not help, I do not

7 know. My feeling would be, yes, it helps

8 me. And in return every time I sell a unit,

9 it produces close to about $3,200 in taxes

10 for the City of Novi. It's business, it's

11 nothing else. If you deny me this thing I

12 will just remove the sign and not do

13 anything about it and just leave it alone.

14 It's a very difficult situation.

15 Economically it's a -- I am speaking

16 frankly. I ask for your forgiveness for

17 that. But please believe me, if I have to

18 go spend another thousand dollars on a sign

19 so that it can be a little bit smaller, I am

20 not going to put up any sign there. I will

21 be put into a very difficult situation for

22 my marketing of my units.

23 At this time, money is of very

24 importance for everybody. We are all

 

28

1 looking to see how we can best survive in

2 this thing and that's all I'm trying to do.

3 CHAIRPERSON FISCHER: Understood. I

4 think we can all empathize with that at this

5 time, but we do have Ordinances for a reason

6 and I think we got our answer regarding

7 lowering the size of the sign.

8 Any other Board Member comments or

9 direction? All or nothing.

10 MEMBER BAUER: Well, that puts us on

11 the spot then. I'll make a motion.

12 CHAIRPERSON FISCHER: Let me just ask

13 Member Ibe. He looked like he was

14 contemplating something. I want to make

15 sure if he wants comments on the record that

16 he has an opportunity.

17 MEMBER IBE: Perhaps to the Applicant.

18 Is that okay?

19 CHAIRPERSON FISCHER: Absolutely.

20 MEMBER IBE: Thank you. Mr. Chawney,

21 I empathize with you, seriously.

22 Undoubtedly you have made your case about

23 the economy. I am sure everyone can feel

24 that we are not in great financial good

 

29

1 times right now. Things are tough. Times

2 are hard. However, you got to understand

3 that the Board is trying to accommodate you

4 in the best way it possibly can. As you can

5 see we do have three people who oppose what

6 you are trying to do. The letters that were

7 sent in.

8 The Board is willing to even

9 accommodate you for one extra year, which,

10 of course, is unheard of. I mean, we don't

11 want to appear as if we just rubber stamp

12 things around here and have people extend

13 things willy-nilly any time they want it.

14 But you are not making it easy. Is there

15 any way at all perhaps, considering your

16 circumstances, the financial situations that

17 you have described to us, that you can be

18 amenable to the size just to at least

19 accomplish what you are trying to do and at

20 the same time, give this Board the latitude

21 to be able to give you something back?

22 And, sir, before you make up your

23 mind, I know how you feel about it. You are

24 very passionate about what you do. I

 

30

1 completely understand that. But you

2 remember, sir, that the economic times will

3 even dictate that we also do things a bit

4 differently.

5 Now, you may not agree with me, but I

6 think that a reasonable mind will probably

7 differ with you. Perhaps it might be a good

8 idea that you redo that size and see how it

9 plays out for one more year, which, of

10 course, remember now, no one wants to

11 approve it for one more year, but we are

12 willing to give you that if you can see

13 things our way.

14 Do you think, sir, you will find it in

15 your heart to perhaps be flexible on this

16 issue?

17 MR. CHAWNEY: Well, let me make couple

18 of comments. Over the past -- I have been

19 coming to City of Novi since 1974. And I

20 have been as an architect, practiced here,

21 helped other projects being designed and I

22 have personally invested close to $10

23 million -- about $9 million in developments

24 in this town. This is the first time I am

 

31

1 facing a situation about a sign. I have

2 always found, especially Mr. Amolsch, he has

3 been so kind and nice to me. He knows me

4 for a long, long time. I have never done

5 anything without informing him ahead of

6 time.

7 Now, whether the sign is there or not,

8 it may change my sales, it may not change my

9 sales. The thing that I have to review at

10 this time, what's in it for me for the

11 future. If it means that I have to go spend

12 $1,000, $1,200 on a sign just to put it up,

13 I am not going to do it. I will not do it.

14 If you want me to remove the

15 sign, I will remove the sign. But then the

16 project will sit there and take longer to

17 sale. It's only a sign. I have had it for

18 four years -- since 2007. So, that would be

19 this is -- last time I approve was in 2007.

20 Initially I came here in 2005, I believe, if

21 I am not mistaken. So, three and a half

22 years. I never thought it would be this big

23 of a deal. If it is a big deal, I will do

24 what I have to do. I am sorry, I am a

 

32

1 little bit open and free verbal speech and I

2 hope you will forgive, and the

3 consideration, give me consideration as a

4 businessman.

5 This is money that I will not recover.

6 And, again, I am trying to sell units that

7 are in the long run are part of City of

8 Novi. Produces tax base for City of Novi.

9 It's for everybody's good wishes and

10 wellbeing. I would love to keep the sign as

11 is. I will remove the banner from it, I

12 agree. And I think that's a very attractive

13 sign.

14 MEMBER IBE: Thank you very much.

15 MR. CHAWNEY: Thank you for your

16 comments.

17 MEMBER IBE: You are welcomed, sir.

18 Thank you, Mr. Chair. No further comments.

19 CHAIRPERSON FISCHER: Thank you,

20 Member Ibe.

21 Member Shroyer?

22 MEMBER SHROYER: Well, sir, something

23 else I would consider trying to look at the

24 monies -- where did he go?

 

33

1 MR. CHAWNEY: Sorry.

2 MEMBER SHROYER: I'm sorry too. I

3 didn't notice you sat down.

4 THE WITNESS: I apologize.

5 MEMBER SHROYER: No problem. In

6 looking at the money situation because I

7 understand it is very expensive. And it

8 would cost money to remove the sign as well.

9 So, the money that it would take to remove

10 the sign, would you be open to the

11 possibility of just cutting it off right

12 above the "buy now" and eliminate the part

13 that says, "Why rent when you can have it

14 all for less?" That would reduce the size

15 of the sign by about a third.

16 MR. CHAWNEY: Let me tell you --

17 may I comment now?

18 MEMBER SHROYER: Sure.

19 MR. CHAWNEY: Believe me. I am an

20 architect and a builder. If it has to be

21 changed it has to be taken out. By the time

22 you call somebody to cut it, do this, do

23 that, no, it will not work.

24 MEMBER SHROYER: Okay, thank you. Mr.

 

34

1 Chair, in that case I would be in favor of a

2 denial.

3 CHAIRPERSON FISCHER: Do we have a

4 motion?

5 MEMBER SHROYER: I don't have one

6 ready.

7 CHAIRPERSON FISCHER: Go ahead.

8 MEMBER SHROYER: Oh, you want me to go

9 ahead. In case number: 08-029 filed by

10 Amarjit Chawney of Villagewood Park

11 Condominiums, LLC, located on Haggerty Road

12 and Kartar Lane, move to deny the request

13 for a continuation of a 15-square foot real

14 estate marketing sign measuring 6 foot in

15 height. The reasons are that the Applicant

16 has not provided substantial proof that the

17 features are exceptional and unique to the

18 property and that relief will not

19 unreasonably prevent or limit the use of the

20 property. Let's see if there is something

21 else I need to add here. And leaving the

22 sign there may result in substantial

23 injustice being done to both the Applicant,

24 adjacent and surrounding properties and it

 

35

1 is not consistent with the spirit of the

2 Ordinance.

3 MEMBER IBE: I will second that.

4 CHAIRPERSON FISCHER: If I may suggest

5 a friendly amendment that the standard that

6 the Board used is practical difficulty, just

7 to make sure that's part of the motion.

8 That the Petitioner did not establish that

9 conformance with the size permitted by

10 Ordinance. It is not reasonable to maintain

11 -- well, it's just not reasonable. And that

12 also the size of the sign being larger in

13 height than the existing Lakewood Park Home

14 sign is unfair to the surrounding properties

15 and unreasonably interferes with the

16 adjacent properties and does not do

17 substantial justice to those property

18 owners.

19 And the Seconder?

20 MEMBER IBE: Yes, I will agree with

21 that.

22 CHAIRPERSON FISCHER: We have a motion

23 and a second by Member Ibe.

24 Ms. Working, if you will please call

 

36

1 the roll.

2 MS. WORKING: Member Shroyer?

3 MEMBER SHROYER: Yes.

4 MS. WORKING: Member Ibe?

5 MEMBER IBE: Yes.

6 MS. WORKING: Member Krieger? Motion

7 to deny.

8 MEMBER KRIEGER: No.

9 MS. WORKING: Member Sanghvi?

10 VICE-CHAIRPERSON SANGHVI: No.

11 MS. WORKING: Member Bauer?

12 MEMBER BAUER: No.

13 MS. WORKING: Member Burke?

14 MEMBER BURKE: No.

15 MS. WORKING: Chairman Fischer?

16 CHAIRPERSON FISCHER: Aye.

17 MS. WORKING: We have three in favor

18 to deny and four in favor of not denying.

19 CHAIRPERSON FISCHER: All right, I

20 will open it up to those not wishing to deny

21 and ask for your comments or a motion.

22 Member Burke?

23 MEMBER BURKE: In the spirit of

24 working with the Petitioner, I am agreeable

 

37

1 to extending the variance if he brings the

2 current sign into compliance with the

3 formerly approved extension. It was my

4 personal recommendation that he might want

5 to clean up the language on the sign. I

6 don't care for the sign itself. But as far

7 as the actual sign itself, the size that the

8 ZBA approved last year, I would continue --

9 I would vote to continue that if the sign

10 were in compliance.

11 CHAIRPERSON FISCHER: Member Krieger?

12 MEMBER KRIEGER: He has already stated

13 that he will keep the sign the way it is or

14 remove it, so whether we make that motion or

15 not, he will take it down and that will be

16 it.

17 CHAIRPERSON FISCHER: Does someone

18 care to make a motion?

19 MEMBER BURKE: I'll make a motion.

20 CHAIRPERSON FISCHER: Member Burke?

21 MEMBER BURKE: In case number: 08-029

22 filed by Amarjit Chawney of Villagewood

23 Place Condominiums, LLC for Villagewood

24 Place located at Haggerty Road and Kartar

 

38

1 Lane, I vote to approve the variance for the

2 extension, for a one-year extension of the

3 sign that was originally approved in ZBA

4 04-092 for one year and extended in ZBA

5 05-107 and again in ZBA 07-007 which was the

6 most recent extension, for reasons that --

7 for the same reasons that we approved the

8 extension in '07. That without the sign

9 might result in the inability to move the

10 real estate.

11 MEMBER BAUER: Second.

12 CHAIRPERSON FISCHER: There is a

13 motion by Member Burke and a second by

14 Member Bauer. Any further discussion?

15 Seeing none, Ms. Working, please call the

16 roll.

17 I'm sorry, I do have a point of

18 discussion. Can you please state a time

19 frame in your motion?

20 MS. WORKING: One year.

21 CHAIRPERSON FISCHER: Did he say

22 one year?

23 MEMBER BURKE: Yes.

24 CHAIRPERSON FISCHER: Go ahead.

 

39

1 MS. WORKING: Member Burke?

2 MEMBER BURKE: Yes.

3 MS. WORKING: Member Bauer?

4 MEMBER BAUER: Yes.

5 MS. WORKING: Chairman Fischer?

6 CHAIRPERSON FISCHER: No.

7 MS. WORKING: Member Ibe?

8 MEMBER IBE: Unequivocally no.

9 MS. WORKING: Member Krieger?

10 MEMBER KRIEGER: Yes.

11 MS. WORKING: Member Sanghvi?

12 VICE-CHAIRPERSON SANGHVI: Yes.

13 MS. WORKING: Member Shroyer?

14 MEMBER SHROYER: No.

15 MS. WORKING: Motion to approve passes

16 4-3.

17 CHAIRPERSON FISCHER: You have been

18 granted for one year. Best of luck moving

19 your units.

20 MR. CHAWNEY: Thank you. And I will

21 remove that banner right away.

22 MEMBER BAUER: Take that banner off.

23

24 CHAIRPERSON FISCHER: All right, we'll

 

40

1 move along to case number: 08-038 of HINO

2 Trucks. As Board Members may remember, this

3 case was tabled from the August 12th, 2008,

4 meeting. The Petitioner is requesting one

5 75-square foot illuminated wall sign for the

6 north elevation located at 41180 Bridge

7 Street. The property is zoned I1 and

8 located north of Eleven Mile and east of

9 Meawdowbrook Road.

10 I will remind Mr. Lutz that you were

11 sworn in last time and remember that we did

12 receive the information via our packet and

13 if you want to go ahead and clue us in on

14 any new information or any other pertinent

15 information, please go ahead and do so.

16 MR. LUTZ: Well, we do have some new

17 information. Some of which was generated by

18 the Board. You had asked some specific

19 questions about signage on adjacent

20 properties because one of the items that is

21 important to this client is visibility. And

22 this is a very challenging piece of property

23 in terms of visibility.

24 If we can get our first slide up here

 

41

1 we will show you that, we hope. This

2 property if you have been by the property is

3 only visible from the ramp on I-96 to 275.

4 That is the only place you can possibly see

5 this sign. In fact, and if we don't get

6 some action here soon I brought a backup

7 tonight.

8 CHAIRPERSON FISCHER: It's searching

9 for you.

10 MR. LUTZ: That's a good sign. If any

11 of you have seen this property, and in order

12 to see this property you have had to slow

13 down and/or pull over to the side of the

14 road because you only have a few feet of

15 visibility between trees, and then when you

16 pass it, it's a very short period of time.

17 If I can get a diagram we will show that,

18 but in lieu of that, if we could use this

19 overhead projector since I have this

20 information available to me that way, we

21 will do it that way. Robin, does this just

22 automatically switch on if I put something

23 underneath here?

24 MS. WORKING: It will be interesting

 

42

1 to see what happens. I am not sure.

2 MR. LUTZ: I understand new equipment

3 is on the way.

4 MS. WORKING: No disrespect.

5 Dave just switched it for you.

6 MR. LUTZ: I talked to him

7 earlier. He said he would. He said new

8 equipment is due in on Thursday, so this is

9 a good thing.

10 CHAIRPERSON FISCHER: You have the

11 overhead.

12 MR. LUTZ: We're on the overhead

13 now?

14 CHAIRPERSON FISCHER: Yes.

15 MR. LUTZ: Well, this is going to be a

16 challenge. I don't know if we are going to

17 be able to see this. We really got a hot

18 spot here which is obscuring my whole

19 intent. Let's do it this way.

20 MS. WORKING: You can also hand it to

21 Member Ibe and they can send it down the

22 line for a second view after you are

23 finished.

24 MR. LUTZ: Right. And I have that

 

43

1 available to me. The property you mentioned

2 is this property right there. You may be

3 able to see this even better than I here on

4 the projector. But you can see this line of

5 trees here, that prevents you from even

6 seeing this building as you are proceeding,

7 which is really southeast on the ramp from

8 96 to 275. Here is 96 up here. 275 is way

9 down over here. So, I have drawn a line

10 which is the closest possible line to that

11 tree right there. Now, remember, these are

12 overhead photos taken in '06, so these trees

13 are even bigger now than they were. So,

14 that's the soonest you can possibly see this

15 sign. Now, the distance here is about

16 230 feet. The last possible place that I

17 think you can see this sign on the

18 expressway if you are a driver is when you

19 are directly adjacent to the building

20 because then you are having to look directly

21 to your side, which you can't do for very

22 darn long on that expressway at 70 miles an

23 hour.

24 So, I would maintain at best you have

 

44

1 this area right here to observe that sign

2 because this is not available for it to be

3 seen in any other place. Now, the distance

4 which you may or may not be able to see

5 there is 163 feet. When you can first even

6 see the building where the sign is going to

7 be located and when you can no longer see

8 the sign because you are going to have to be

9 driving. At 163 feet, at 70 miles an hour,

10 an automobile travels at 102 feet per

11 second, that means our viewing, our maximum

12 and optimal site viewing time is

13 1.6 seconds. So, this sign at 75 square

14 feet is maybe visible for 1.6 seconds if you

15 catch it at the very beginning of that 163

16 feet and you look at it to the end. So, I

17 think that's a key piece of information.

18 Now, on the GIS system, this distance,

19 the setback to the center line of the road

20 shows it at about 148 feet. We physically

21 measured this distance. The GIS is off by a

22 couple of feet, it's really 150 feet. But

23 that was done on an early Sunday morning

24 when you didn't have to dodge traffic quite

 

45

1 so much as you do on a regular day. So,

2 that's the first thing. The first piece of

3 information.

4 The second piece of information is the

5 actual, and for the members that may not

6 have been here last meeting and want to see

7 what the proposed sign is going to look

8 like, that's what it would look like if you

9 are off on the side of the road. This

10 actually seems to be a little bit closer

11 because it is. I am not in the highway

12 taking this photograph. I am on the side of

13 the road because this was taken not on a

14 Sunday morning when there wasn't any

15 traffic.

16 You can see the trees. The trees I

17 might add are not on private property, they

18 are in the right-of-way. This is

19 particularly different situation. It is a

20 unique piece of property. This property is

21 sandwiched in an area that has no visibility

22 from Bridge Street. The other buildings in

23 front of it between it and Bridge Street

24 completely obscures its visibility from

 

46

1 Bridge Street, which is the address. So,

2 you can't put a sign on that side of the

3 building. This is the only possible place

4 to put a sign.

5 In order to make this sign visible

6 given the setbacks, we have to have at least

7 the minimum, 12-high letters. HINO, the

8 message is HINO Trucks. And if you are not

9 familiar with HINO Trucks, they are actually

10 a division of Toyota and they are a

11 commercial truck division that sale mostly

12 to businesses and does parts manufacturing

13 and supply parts for commercial and for

14 consumer grade trucks.

15 The HINO which is kind of

16 the key word here is 12 inches. In order to

17 conform to the ordinance, those letters

18 would have to nine inches. It's just not

19 possible to see a nine inch high letter at

20 150 foot setback that's out of the normal

21 cone of vision. For maximum visibility when

22 we do traffic studies and long range

23 planning, we look at a cone of maximum

24 visibility of 10 percent each side to

 

47

1 center, so a whole 20 percent angle. This

2 as you can see from our first shot here is

3 considerably more than a 20 percent angle.

4 So this is really out of our direct line of

5 visibility. So, this is a challenging spot.

6 We approached this job from what's the

7 minimum size we can have in order to make it

8 visible given the circumstances here and we

9 came up with a 12-inch high letter and that

10 drove the sign in size. Now, the way this

11 Ordinance has been interpreted over the

12 years, which I tend to question frankly

13 because I don't think it makes any sense

14 from a logical standpoint, this is not a

15 75-square foot sign in terms of its visual

16 impact. We look at what's the visual impact

17 of the sign. It's irregular. It's a

18 circle. It has a certain visual impact.

19 This sign if we have to measure it by the

20 far outside edge of its front cabinet and

21 extend the uninterrupted lines at the very

22 end, we have a lot of wasted space. That's

23 not the visual impact. The visual impact of

24 this would enclose that first space to the

 

48

1 left and enclose the words trucks to the

2 right. That visual impact is 59-square

3 feet. Which means that size what we are

4 asking for is 9 square feet over and above

5 the allowable square footage for this

6 particular location given the setback.

7

8 I think we have got several things

9 working against us here. I think we do have

10 practical difficulty. This is obviously a

11 building that is tucked into a very

12 difficult place to build right next to the

13 expressway. It has no visibility from

14 Bridge Street, which its address is on. We

15 have got to get people to it. We have got

16 to have some kind of presence here. So, I

17 think we have practical difficulty. I think

18 we certainly have exceptional and unique

19 circumstances.

20 It's an odd piece of property.

21 It's not a self-created issue. The trees

22 don't exist on private property. We can't

23 cut then down. They are part of the federal

24 right-of-way, perhaps. There is no impact

 

49

1 on the surrounding property.

2 And that brings me to the situation

3 that you had asked, I don't know if it was

4 through Mr. Fischer by one of the other

5 Board Members about what is happening on the

6 adjacent properties. Well, we did some

7 photo studies and we did some research with

8 the help of Mr. Amolsch. The adjacent

9 properties to that piece of property and in

10 that complex, if you will, which is a group

11 of three or four buildings are depicted

12 here. The Rathsburg sign which is directly

13 behind this building has 27-inch high

14 letters and is 83-square feet.

15 The sign right down the street from

16 this and is also part of this complex, while

17 it's only 55-square feet, has 48-inch high

18 letters. 48-inch high letters are a lot

19 easier to read from the ramp on I-96. Other

20 signs that border I-96 and ramps on I-96

21 that are very close by, Red Robin restaurant

22 has 36-inch high letters. It is adjacent to

23 the ramp coming off Novi Road. TGI Fridays

24 has 27-inch high letters. Just about

 

50

1 anybody that borders that expressway or that

2 thoroughfare has larger letters than 12-inch

3 high. So, I don't think we are asking for

4 anything terribly exceptional here.

5 I think it's well justified. There

6 are exceptional circumstances, practical

7 difficulty and there is no impact on

8 adjacent properties because they have larger

9 height letters than we are asking for.

10 CHAIRPERSON FISCHER: Thank you, Mr.

11 Lutz. Any other comments?

12 MR. LUTZ: No.

13 CHAIRPERSON FISCHER: Wait for the

14 Board's questions?

15 MR. LUTZ: Please.

16 CHAIRPERSON FISCHER: I will ask Madam

17 Secretary to read any correspondence.

18 MEMBER KRIEGER: In ZBA case

19 08-038, 18 notices were mailed. One

20 approval. Zero objections. The approval

21 is, "We are located at 41200 Bridge Street.

22 Our company name is Certified Management

23 Company. We do not see any negative impact

24 from this request. Therefore, we are in

 

51

1 favor of Novi granting this variance." This

2 is from Paul Finkell on Bridge Street.

3 CHAIRPERSON FISCHER: Thank you, Madam

4 Secretary. Is there anyone in the audience

5 who wishes to make a comment on this case?

6 Seeing none, I will ask the Building

7 Department if they have any comments?

8 MS. WORKING: Through the Chair, I

9 just want to point out in your packet

10 materials the overhead visual that Mr. Lutz

11 provided to you in the first segment of his

12 petition is in your packet, so he doesn't

13 need to pass that on to you.

14 MR. LUTZ: I can certainly pass

15 anything I have here around if you would

16 like.

17 CHAIRPERSON FISCHER: We have several

18 overhead views of the property. So, unless

19 any Board Members object, I will just go

20 ahead and ask the Building Department if

21 they have any other comments?

22 MR. FOX: Just for clarification. The

23 Applicant is asking for a sign that's

24 roughly 28 and a half square feet larger

 

52

1 than allowed by the Ordinance. All the

2 signs on the adjacent properties that we

3 have talked about all do meet the Ordinance

4 requirements. It's based on the setback

5 from the road right-of-way, so it's varies

6 depending on whether the building's location

7 is adjacent to the setback or adjacent to

8 the right-of-way of the expressway. Thank

9 you.

10 CHAIRPERSON FISCHER: Thank you, Mr.

11 Fox. And I will open it up for Board

12 discussion.

13 CHAIRPERSON FISCHER: Member Sanghvi?

14 VICE-CHAIRPERSON SANGHVI: Thank you.

15 As you know I wasn't here last time when you

16 made your presentation. I am still trying

17 to figure out what is the purpose of this

18 sign at that location? This is not for a

19 business identification, is it?

20 MR. LUTZ: This is the headquarters in

21 this region for HINO Trucks. They are

22 trying to establish this name. This is not

23 a well-known name. It's not a consumer name

24 certainly. It's a large commercial truck

 

53

1 industry. They would like to establish

2 additional locations. They are looking at

3 other properties. They intent to have a

4 presence here and so it's important to get

5 name recognition. This is the only part of

6 the building that a sign could be seen from

7 any direction. So, they are allowed a sign.

8 They feel it's important to get that name

9 recognition. It's a part of their identity.

10 VICE-CHAIRPERSON SANGHVI: How many

11 people do we expect to see this sign and

12 come looking for their business on Bridge

13 Street from there?

14 MR. LUTZ: You know, Mr. Sanghvi, I

15 don't know the answer to that. But this is

16 a client who is willing to invest in this

17 area and they feel that they need some

18 recognition. From my standpoint, I have a

19 client that wants recognition and he comes

20 to us and says, how do I do that? So, we

21 look at this property and say, well, this is

22 a very difficult property. How do we go

23 about giving you some kind of name

24 recognition? How do we create some kind of

 

54

1 presence for you in this community so you

2 can identify with this community because

3 it's on your website. People are probably

4 going to be coming here. This is an R & D

5 facility. There will be engineering people

6 here. There will be traffic here.

7 So, we have to be able to find this

8 building. We need some kind of identifying

9 marks to do that other than a straight

10 address. So, our goal is how do we do this

11 in a logical way? Well, if we are going to

12 put it on that side of the building which is

13 the only side that's visible, we have to

14 make it large enough to be seen given the

15 speed of the traffic, given the setbacks,

16 given the setback and visual acuity that we

17 have from the highway. How do we do this?

18 So, this was a solution that we came up

19 with.

20 We used the statistics that have been

21 developed by Pennsylvania Transportation

22 Institute through the University of

23 Pennsylvania who have done many, many

24 traffic studies that give us some guidelines

 

55

1 in terms of size, what's visible. Contrast

2 colors, what works in terms of type styles,

3 what works in terms of size of copy at given

4 speeds. So, some of the statistics that I

5 have given you this evening are from their

6 work that they have done back in '04.

7 VICE-CHAIRPERSON SANGHVI: Thank you.

8 CHAIRPERSON FISCHER: Other Board

9 Members? Member Ibe?

10 MEMBER IBE: Thank you very much, sir,

11 for the wonderful presentation. I must ad

12 lib real quickly that the Board should be

13 very mindful that the arguments presented by

14 Mr. Bill Lutz is exactly what I was afraid

15 of with the last case that we just heard

16 where we have parties making presentations

17 that impact on the economic investment they

18 have in the city. We are headed toward a

19 slippery slope where we see the Board caving

20 in in haste because parties make arguments

21 regarding how much has been invested and how

22 much the parties want to invest in the city.

23 We welcome the investment in the City of

24 Novi. However, we should be mindful of what

 

56

1 the Ordinance is. And the spirit of what

2 the Ordinance is designed for.

3 Now, your argument is no different

4 from the last party who was here. And if we

5 are going to obviously grant the last party

6 who was here, I favor that we grant what you

7 are asking for because I think yours make

8 more sense if you have given us more reasons

9 for me to vote in favor of what you are

10 asking for. You told us about this story

11 from the University of Pennsylvania which

12 tells us that you have done your homework

13 and clearly you are only asking for one

14 sign. And if you are going to get a sign,

15 it better be something that is worthwhile,

16 do it. Absolutely, I have no doubt at all

17 that if we are going to grant the last party

18 who was here based on emotions of investment

19 made in the city, I think that HINO Trucks

20 equally deserves the same kind of treatment.

21 So, I am in favor of what you are asking

22 for, sir. Thank you.

23 MR. LUTZ: Thank you.

24 CHAIRPERSON FISCHER: Other Board

 

57

1 Members? I will go ahead and state my

2 comments first and foremost, that basing

3 anything on emotion from this seat is not

4 the way that I would like to see things done

5 nor do I think they should be done that way.

6 I have the distinct pleasure of going

7 down that --

8 MEMBER BAUER: Bridge Street --

9 CHAIRPERSON FISCHER: No, not down

10 Bridge Street. I take that highway to 275

11 from 96 every single day. So, I test it

12 pretty much every day how many seconds I

13 would be able to see that sign and I think

14 between the sign and by the time I would

15 have to get over I would have five seconds.

16 My concern about that is that I don't think

17 that the Ordinance was intended to allow

18 site identification from the highway. We do

19 not want people crossing traffic going

20 70 miles per hour because they see a sign.

21 So, I am not in favor of this.

22 I also look at the rendering, if you

23 can put that back up for me.

24 MR. LUTZ: Which one, Mr. Fischer?

 

58

1 CHAIRPERSON FISCHER: The rendering of

2 the HINO Truck sign.

3 MR. LUTZ: You mean the specification

4 drawing or the one on the building? This is

5 a close-up of the one on the building.

6 CHAIRPERSON FISCHER: The

7 specifications. I look at some of the other

8 examples that we have similar to INCAT.

9 INCAT is actually systems. They decided to

10 leave the systems part off so they could

11 have large letters of sign. Why can't HINO

12 get rid of the logo and/or get rid of the

13 trucks, and/or get rid of the additional red

14 and black above the HINO and logo part?

15 MR. LUTZ: As a sign consultant it's

16 not our job, nor can we change corporate

17 logos. Now we're talking trademarks and

18 corporate logos and what's allowed and

19 what's allowed by licensing agreements and

20 patents and so forth and so on.

21 It's their decision that if you have

22 HINO you have to have the symbol. You have

23 to have the truck. I can think of numerous

24 examples like that whereas if you do away

 

59

1 with one, you have to do away with the

2 other. You can't have anything.

3 CHAIRPERSON FISCHER: So, you are

4 saying it would be legally impossible for

5 you just to have HINO?

6 MR. LUTZ: My understanding is from

7 their marketing --

8 CHAIRPERSON FISCHER: Do you have

9 confirmation of that or is that just an

10 understanding?

11 MR. LUTZ: That's my understanding is

12 that they have to have the word trucks.

13 CHAIRPERSON FISCHER: I have also

14 stated before to the Board, I look at some

15 of these other signs and they are 59 square

16 foot, 62 square foot. I could see to be

17 similar to other businesses in the area to

18 allow a little bit larger, but we have asked

19 once again for some type of negotiation.

20 Some type of compromise. We see a little

21 bit of a practical difficulty, but not one

22 that warrants a sign this big. So, once

23 again, I cannot support this request.

24 And I will open it in turn for other

 

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1 Board Members. Member Shroyer?

2 MEMBER SHROYER: Thank you, Mr. Chair.

3 I was one of the ones that was maybe more

4 vocal last time and really insisted upon

5 knowing the size of the surrounding signs

6 for properties nearby primarily looking for

7 consistency. What's fair to one is fair to

8 all and not wanting to have an influx of

9 other applicants coming in asking for larger

10 signs after we grant one.

11 The information that came back for

12 INCAT the sign was 3 foot 10 inches by 14

13 feet which is a little less than 56 square

14 feet. Finlay Industries was 3 feet by

15 18 feet for about 54 square feet. And you

16 mentioned a couple of others. You mentioned

17 Rathsburg 83 square feet. I wasn't aware of

18 that and I didn't even know where it was

19 located.

20 But, initially coming in I was

21 thinking that I would be okay with something

22 up to around 60 square feet.

23 MR. LUTZ: I would maintain that this

24 is a 59 square foot sign in terms of visual

 

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1 impact. The only reason it's 75 is because

2 that's the way it's always been.

3 MEMBER SHROYER: I understand.

4 MR. LUTZ: Not because it's defined

5 very well that way.

6 MEMBER SHROYER: My question, and I

7 know you don't have a calculator with you

8 and things like that, but if we went down to

9 60 square feet, how much would that reduce

10 the size of the HINO letters?

11 MR. LUTZ: Well, if I just used and

12 think of it in terms of percentage basis

13 it's probably going to take those HINO

14 letters down to about 10 inches. The reason

15 we came up with 12 was simply visibility

16 studies said that's what they had to be.

17 MEMBER SHROYER: But obviously the

18 truck is going to be, the visual size is

19 much greater.

20 MR. LUTZ: Absolutely.

21 MEMBER SHROYER: So, if somebody honed

22 in on the trucks, they are probably going to

23 concentrate a little more as to what's

24 beside it.

 

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1 MR. LUTZ: I am not sure. I certainly

2 don't doubt, Mr. Fischer, because I have had

3 contact with him over a number of years and

4 found him to be a very honest young man.

5 However, at 102 feet per second which is 70

6 miles an hour, unless he is going

7 considerably slower than that, the viewing

8 distance here unless he is looking behind

9 him is still 1.6 seconds and that's right

10 off your GIS system.

11 CHAIRPERSON FISCHER: The vibe was to

12 the chance to get off the exit. That was

13 what I was referring to. Just a

14 clarification of that. I don't doubt your

15 1.6 seconds on the site. I was talking

16 about something completely different. So,

17 just a point of information there.

18 MEMBER SHROYER: So, at any right

19 rate, that was initially what I was thinking

20 coming in. Now, hearing your presentation

21 I'm a little more open. I do want to hear

22 what the rest of the Board has to say. But

23 I was initially, like I said, willing to

24 grant a little bit more than the immediate

 

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1 surrounding areas, but not an additional 20

2 square feet above and beyond what the others

3 have. So, we will see what the others have

4 to say.

5 Thank you, Mr. Chair.

6 CHAIRPERSON FISCHER: Thank you, Mr.

7 Shroyer.

8 MEMBER SHROYER: If the other members

9 were going to say anything.

10 MEMBER BURKE: I don't necessarily

11 have a significant position one way or

12 another. I don't know how much more

13 business this is going to bring for HINO. I

14 don't know how many more people are going to

15 notice it. You still have that 1.2 seconds.

16 Whether it's a small sign, you still see it.

17 So, I don't understand the significant

18 impact that HINO is going to get out of

19 having a bigger sign.

20 As it relates to the previous

21 participant or Applicant, I voted for his

22 sign extension. Temporary sign is going to

23 be another year and he brought that back

24 into compliance with what we had, the ZBA

 

64

1 had already approved. This is completely

2 different. His economic impact on the City

3 had nothing to do with my position on that

4 previous vote, nor does HINO's. And I

5 appreciate their economic impact on the city

6 and I appreciate the amount of money we get

7 to collect in taxes, et cetera, et cetera.

8 However, the bottom line exist

9 for me that I don't know how much more it's

10 going to do for your business because if the

11 people are looking for HINO Trucks as they

12 are trying to get to it are going to see

13 that square footage as it exists now.

14 That's the way I see it. I will listen to

15 what everybody else has to say.

16 MR. LUTZ: Mr. Chair, may I respond to

17 that?

18 MEMBER BURKE: As soon as I finish. I

19 just don't see how much more you are going

20 to get out of it. Thank you.

21 CHAIRPERSON FISCHER: Mr. Burke, it's

22 up to you. If you wish to ask questions or

23 if you want to hear his response to your

24 question?

 

65

1 MEMBER BURKE: You go right ahead. I

2 don't want to get into a debate about it.

3 MR. LUTZ: No, no, no. And I wouldn't

4 want to debate you about it. Frankly, our

5 purpose here is not to show any economic

6 impact. I don't think that's a valid

7 argument frankly. I never thought that was

8 a valid argument for a ZBA hearing.

9 What I do think is a valid argument is

10 where you have got a piece of property here

11 that is difficult to identify no matter who

12 is in it. You can put McDonald's in it and

13 it's difficult property to identify. There

14 is a point at which the copy, the word HINO

15 gets so small that it can't be seen. And

16 then it stops functioning and then it to me

17 becomes sign clutter. It's becomes just

18 busyness that can't be read. It's a blur.

19 I, frankly, have a little bit of

20 problem for that Finlay sign just for that

21 reason, it can't be read. I don't think

22 it's a good use of the available space that

23 was granted to them under a variance or

24 however they got that sign. To me if a sign

 

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1 can't be read it's of no value to a client.

2 It's of no value to anybody.

3 HINO's purpose here is to develop a

4 presence in this marketplace. The only way

5 to develop a presence, especially in the

6 kind of business that they are in is to put

7 some signage out. To have somebody say,

8 gosh, what is that HINO Trucks thing and

9 start a little bit of discussion about it.

10 Maybe look them up on the internet. I don't

11 think that anybody is going to veer off on

12 an exit ramp looking for HINO Trucks. Now,

13 people that have appointments there that are

14 going there may see that and that may help

15 them, but it's not really meant as a way

16 finding tool, even though it could certainly

17 be argued that it is the only identity that

18 would be on that building. It's the only

19 way people would identify.

20 The City of Novi has allowed this

21 property to be built in a very difficult

22 area. I would say it's almost the City of

23 Novi created problem in a sense that they

24 have allowed this property to be put up and

 

67

1 not have any visible area to put a sign.

2 You understand where I'm coming from? This

3 is a challenging piece of property to put a

4 sign that's visible to anybody. So, we put

5 it on the only side of the road that it is

6 visible to anybody, even though it's only

7 visible for a second and a half, but it's

8 got to be seen. And if it can't be seen

9 then it's kind of no use. Nine inches which

10 is about where we would have to be in order

11 to comply with the Ordinance in terms of

12 height it's just not going to be visible.

13 It's going to look like a blur. You can see

14 trucks, but not HINO. But that kind of

15 misses the point.

16 CHAIRPERSON FISCHER: Any other Board

17 Members wishes to make a comment? Member

18 Krieger?

19 MEMBER KRIEGER: I guess I see it as

20 the intent not as a place to arrive at, but

21 as you are driving by the expressway that

22 you get a name, you are looking at it, it

23 sticks in your head and you keep going and

24 you want to know where it is later or you

 

68

1 hear about it later and it defines what it

2 meant. So, as far as size, he has stated

3 for practical difficulty, odd shape of the

4 area and then the trees being out of the --

5 in the right-of-way. So, I'm kind of headed

6 toward supporting what he is asking for

7 right now. Thank you.

8 CHAIRPERSON FISCHER: Thank you,

9 Member Krieger.

10 MEMBER BAUER: I only got a couple of

11 things to say.

12 CHAIRPERSON FISCHER: Member Bauer?

13 MEMBER BAUER: This is a destination.

14 It's not something that you are looking for.

15 It's strictly an identification for that

16 individual. The truck driver that's looking

17 to drop off things there. He would have

18 instructions on how to get there. I can't

19 see any difficulty in increasing the sign.

20 CHAIRPERSON FISCHER: Other Board

21 Members? Member Shroyer?

22 MEMBER SHROYER: I have been

23 vacillating back and forth with this

24 obviously for two months now. Mr. Lutz

 

69

1 makes a very good point in many instances.

2 One of them being as does Member Bauer about

3 it being a destination. However, if the

4 sign falls within the size sign Ordinance,

5 people may not be able to read it even if

6 they are trying to find it as a destination.

7 So, I am going to go ahead and make a

8 motion. In case number: 08-038 filed by

9 Bill Lutz of Sign Graphix, Incorporated for

10 HINO Trucks located at 41182 [sic] Bridge

11 Street, I move to approve the wall sign as

12 presented whereas the Applicant has

13 successfully communicated the practical

14 difficulty that is present.

15 The failure to grant -- this motion is

16 based on a consistency with surrounding

17 properties, taking into account all the ones

18 that were discussed this evening. The

19 failure to grant relief would unreasonably

20 prevent or limit the use of this property

21 and will result in substantially more than

22 mere inconvenience or inability to obtain a

23 higher economic or financial return. And

24 the request is based upon circumstances

 

70

1 being unique to the property and it does not

2 result from conditions that exist generally

3 in the city or that are self-created.

4 MEMBER IBE: I will second the motion.

5 CHAIRPERSON FISCHER: There is a

6 motion and a second. Any further comments?

7 The motion by Member Shroyer and the second

8 by Member Ibe.

9 The only last comment that I would

10 want to make is that I, as I sit here and

11 look towards Mr. Lutz I see the City of Novi

12 logo. And I think to myself if they came in

13 and said we need to have City of as part of

14 our logo to be at least one foot, the sign

15 that that would require would be probably

16 much larger than any Ordinance. So, as we